About

Run by people who ran an agency.

We built Atarim because we lived the problem first. The late nights. The lost projects. The clients who went quiet. We got tired of it, so we fixed it.

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The web keeps changing. We have seen every shift.

GeoCities. WordPress. Page builders. Now AI. Each wave brought a new flood of people building websites.

Here is the part nobody talks about. Building a site got easy. Running a web business never did. Anyone can ship a page in an afternoon. Almost no one can run one well, month after month, and get paid for it.

That gap is the whole game. It is where we have spent the last six years. It is what Atarim is built to close.

Read The Shift

The 90s

GeoCities

The first flood. Anyone could have a page.

The 2000s

WordPress

The web opened up to everyone who could not code.

The 2010s

Page builders

Drag, drop, publish. The barrier fell again.

Now

A whole site in an afternoon. Running one is still hard.

Vito Peleg

Founder and CEO

Hi, I'm Vito.

I built my first website at 14, on GeoCities. It was loud, bright, and held together with hope.

I freelanced my way around the world while touring in a rock band. Then I built an agency in London and delivered hundreds of client websites.

The work was the easy part. Running the business almost broke me.

Clients reached me on email, text, calls, and voice notes at midnight. Projects stalled for weeks. Good work sat unpaid because a client went quiet.

I kept asking one question. Why is running this business still this hard?

In 2020 I got early access to GPT-2 and built the first AI inside WordPress. That was the moment I saw the answer coming. So we got to work, and we have not stopped since.

What we believe

The future agency does not wait to be asked. It sees the problem first and fixes it.

AI should do the work, not just talk about it.

A real person should always be in the loop on anything that matters.

Your clients should feel looked after every single day, not just at invoice time.

The best agencies will not fear AI. They will run on it.

This is the agency we are building. We call it Atarim.

A team that plays to win

We are a small team that punches far above its weight. We obsess over our partners, ship fast, and back each other hard. When an agency wins with Atarim, the whole team feels it.

Every year we host the Web Agency Summit, the largest event in the world for web agencies. Thousands of owners come to learn, swap war stories, and figure out what is next. We do not run it to sell. We run it because this is our community, and we love it here.

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The specialists behind the work

Behind every account sits a team of six AI specialists. They handle design, content, SEO, accessibility, QA and support. Meet them properly on the product page.